E-Commerce
Key ingredients of a successful E-commerce implementation
At NSTRAT, our best practice for e-commerce implementation centers around delivering seamless, customer-centric digital experiences aligned with business goals. We ensure robust integration of Salesforce Commerce Cloud with CRM, ERP, CPQ, and payment systems to enable a unified Lead-to-Cash process. Our approach emphasizes performance, scalability, and global readiness, supporting multi-currency and multi-language operations. By leveraging Salesforce Einstein and advanced analytics, we drive personalized engagements that boost conversions. Through agile delivery and continuous optimization, we help clients stay adaptable and competitive in the ever-evolving digital commerce landscape.
Standard vs Custom
At NSTRAT, we believe in a "standard-first" approach when designing Salesforce solutions. Leveraging Salesforce’s out-of-the-box features ensures scalability, faster deployment, lower maintenance, and alignment with platform upgrades. However, we recognize that every business has unique needs—where standard functionality falls short, we recommend targeted custom solutions that add strategic value without overcomplicating the system. Our philosophy is to strike the right balance between innovation and sustainability, ensuring that customizations are purposeful, future-proof, and aligned with long-term business goals.
ERP integration with E-commerce
Integrating ERP with Salesforce E-commerce ensures a seamless flow of data across your front-end digital storefront and back-end operations. This integration synchronizes key processes like product catalogs, inventory levels, pricing, order management, and customer data between Salesforce Commerce Cloud and ERP systems, providing real-time visibility and operational efficiency. It helps eliminate manual data entry, reduces errors, and enables accurate order fulfillment and financial reporting. With this unified ecosystem, businesses can offer consistent customer experiences, streamline the Lead-to-Cash cycle, and scale globally with confidence.
UI/UX
A strong UI/UX strategy for an e-commerce solution focuses on delivering intuitive, engaging, and frictionless customer experiences across all digital touchpoints. It emphasizes mobile-first design, fast load times, easy navigation, and clear calls-to-action to drive conversions. Personalization plays a key role, offering tailored product recommendations and dynamic content based on user behavior. Accessibility, scalability, and consistent branding across devices further enhance user trust and satisfaction. By continuously testing and optimizing the user journey with data-driven insights, businesses can maximize engagement, reduce cart abandonment, and boost overall sales performance.
Data migration for E-commerce
A robust data migration strategy for Salesforce e-commerce ensures accurate and seamless transfer of critical data such as product catalogs, pricing, customer profiles, order histories, and inventory from legacy systems to Salesforce Commerce Cloud. The process begins with thorough data assessment, cleansing, and mapping to align with Salesforce’s data model. It includes validation steps to ensure data integrity, quality, and completeness throughout the migration lifecycle. Leveraging automated tools and phased migration approaches minimizes downtime and risks. Post-migration testing and reconciliation ensure the e-commerce platform launches with reliable, consistent data for smooth operations and superior customer experiences.
